One of my favorite things, second to design, is food. I feel very lucky to have been able use my design and photo skills working with so much of it. I have worked on a little bit of everything from building brands from scratch to evolving older concepts into more fresh, bold, refined brands. I've built brand archetypes and identities that guided everything a marketing team does; directed and photographed food, beverages, and restaurant spaces; wrote and edited website, blog, email, and social media copy. I've dreamt up and led a team to carry out entire marketing campaigns with design collateral ranging from menus, table cards, billboards, signage, and murals, to email marketing, social content, and more. I've worked on everything from ideation to implementation.
Since graduating college, I have freelanced most weekends, worked contract design jobs, worked a few years as the Art Director for a Kansas City restaurant group with 8 restaurant concepts, jumped into a Senior Designer position at Barkley working on Applebee's, IHOP, and Planet Fitness; and most recently I moved to Louisville, Kentucky in 2019 to be a Senior Art Director at Ad Cucina, a restaurant/hospitality focused agency, working with brands such as Longhorn Steakhouse, Bahama Breeze, KFC, Fazoli's, and more.
On the side, I am always hustlin' freelance for fun. I especially love to work with small local restaurant businesses. But, don't worry, I love non-food work too.
I love branding because I get to visually tell the story of who a person or brand is and get them ready to be introduced to the world with a great first impression. It's so rewarding seeing a brand come to life and people fall in love with it. I love baking to share with my people. I love photography, the Oxford Comma, way too much music, and my stinkin' cute bunny, Ziggy. I love volunteering and helping out non-profits, and getting involved in my community.
The usual: InDesign? Of course. Photoshop? Yep. Illustrator? Hell yeah.
After Effects? Just enough to get dangerous. Procreate and Affinity? Let's do it.